To take your business to the next level of success, you must sell more, whether to existing customers, new customers or both. You may have to launch new products or services, target new types of customers or sell in new locations. Selling overseas can be transformative, with technology now making this quicker, easier and cheaper. But people will not buy from you if they do not know you exist, or what you offer and why they should buy it from you. Marketing makes this possi

Whatever type of business you run, your ability to effectively manage your customer relationships is vital to your plans to succeed and grow. How small businesses store customer information varies massively. In many cases, it is stored only in the heads of the business owner and their staff, with business cards kept in a basic index box or contact names and numbers stored in a mobile phone or scribbled into a little black book (both can easily get lost or damaged). Other b