To take your business to the next level of success, you must sell more, whether to existing customers, new customers or both. You may have to launch new products or services, target new types of customers or sell in new locations. Selling overseas can be transformative, with technology now making this quicker, easier and cheaper. But people will not buy from you if they do not know you exist, or what you offer and why they should buy it from you. Marketing makes this possi

If you’re not already doing it, selling online could be a game-changer for your business, such are the commercial opportunities it offers. Worth £127bn in 2024 (source: The Federation of Small Businesses), online now makes up more than 25% of UK retail sales, when that figure was only 3.3% in 2007 (source: ONS). About 52m people in the UK (77% of the population) were expected to make a purchase online in 2025, confirming the UK’s place as one of Europe’s most digitally activ

If you want to grow your business, you need to sell more, it really is that simple. And the greater your ambitions, the more sales you need to make, whether to existing customers, new customers or likely both. Marketing is critical to business growth and digital marketing has become the main focus for many UK SMEs. Although offline marketing still has a place, in many cases, digital marketing dominates, now powering the growth of many UK SMEs. It involves using online channe